When we launch things into space, we do so by putting them on rockets with enough fuel — called propellant — to boost them above most of Earth’s atmosphere. The propellants give the rocket enough energy to boost away from Earth’s surface. When a rocket burns propellants and pushes out exhaust, that creates an upward force called thrust. Because of the pull of Earth’s gravity, the largest, heaviest spacecraft need the biggest rockets and the most propellant.
What if you could gather a crowd, raise (and save) money, generate excitement and entice more churches to partner with you before you ever came together for your big launch?
What if you could launch before you launch? That may seem like it doesn’t make sense, but hear us out. What if you could gather a crowd, raise (and save) money, generate excitement and entice more churches to partner with you before you ever came together for your big launch? Not only is it possible, but it’s a new model that seems to be working for new church plants across the country.
Here a 3 reasons to launch before you launch:
- Budget: There are many ways to grow your church before you launch that are not only cost effective, but may actually raise more funds in the long run.
- Buzz: In order for a church to “launch big”, it needs some serious buzz. People need to share about it via word of mouth and share it digitally via social media. The more people sharing, the more anticipation, the more people want to join the mission. The faster you can get the word out and cast vision, the more buzz you’ll get.
- Brand awareness: Awareness is one of the biggest challenges a new church has to overcome. Multinational corporation, Nike, spent 3.11 billion dollars on brand awareness in 2021 alone. They understand how important it is to get in front of as many people as possible. It’s no different for churches. The quickly and more opportunities you can let people in the community know who you are and what you do, the better. Launching before you launch does just that.
TRENDING WAYS TO LAUNCH BEFORE YOU LAUNCH
Gather With Your Community Regularly
Launch Team Meetings
LTM’s are a great way not only to gather but to recruit new launch team members to join the mission. Get together in-person weekly to cast vision (Prov 29:18), train (Eph 4:11-14), update and teach culture. Encourage your launch to invite others who may be interested in being part of something new. Be sure to eat and laugh as much as you coach and inform.
Be sure to eat and laugh as much as you coach and inform.
Many times people will attend a worship gathering looking to find spiritual fuel and leave having found a new mission.
What better way to launch in the community before you actually launch than to serve the community you plan on eventually serving? What an amazing opportunity to share the gospel as well as the vision for a new church. (Matthew 5:16) Not to mention bond your team and get a buzz going.
Connect With Your Team Virtually
Why not begin hosting weekly church services before you actually start hosting weekly church services?
Informational zoom calls
Create A Church Home Digitally
- Great for having a landing place where people can easily learn about your mission, vision and values. As well as watch past messages and contact the leadership.
- This method of digital church home is tough, because you may not be able to broadcast services live, pray for others and be prayed for. Not to mention, most people are much less reluctant to visit a website than they are to visit social media.
Social media platforms are designed to allow you a small percentage of awareness for free. If you really want to reach all who follow you, then you will have to pay.
- Great for trying to get in front of your community, followers, supporters and fans regularly and go where they already are. You can get extremely creative with micro-content and devotionals. Not to mention you can give those curious about who you really are a window to get to know you before they ever enter a building.
- This method of having a digital church home is tough, because you do not control the algorithm. Social media platforms are designed to allow you a small percentage of awareness for free. If you really want to reach all who follow you, then you will have to pay. If at any point any of these platforms decided they didn’t like your content they could block it or shut down your channel / profile. Another drawback is each platform attracts a certain age bracket and the content is different on each one.
- The benefits of making a church app your digital church home are many. First and foremost you are subject to an algorithm. When you push a notification, it will go out to all of your users. Effective church apps are designed not only to inform, but to engage relationally and grow you spiritually. People may quickly visit a website to grab a small bit of information, but they stay a much longer on an engaging app. A very good app will give your members opportunities to connect relationally and grow spiritually. If you have a church app that gives your user interactive experiences as well and a place to ask questions and find out about all things going on in the life of church, then they will begin to see it as a temporary digital church home.
- The biggest drawback of an app is a digital community will never be better than a real in-person community. There is absolutely no substitute for a real hug, face to face conversations and corporate prayer and worship.