4 Ways To Help Your Church Members Redeem Their Taps, Swipes & Clicks
If you’re like most people, you check your smartphone first thing every morning and make it the last thing you check before you go to sleep. You also pick it up several times during the day to find out what your friends are up to, to get your mind off the stresses of life, to keep up with pop culture or to entertain yourself while on the toilet. How many times does “several times a day” actually mean? Well, the average American touches (taps, swipes, & clicks) their phone 2,617 times per day! Most research indicates that the average person unlocks their phone 90-150 times daily. It’s no secret that sometimes (or, most of the time) our smartphone is not helpful for our connection with God or our meaningful connections with our personal community.
1. Go where they are
Instead of doing everything in your power to convince your members to be spiritual pied pipers, why not go where they are already? Why not show up when they swipe up? Churches should be leveraging every digital platform they can. Not just the obvious Facebook and Instagram. In fact those media platforms are shrinking in attractiveness daily. Ask yourself “where are they going?” and go there with them.
“where are they going?”
and go there with them.
Is your worship band ready to write brand new music? No, you say? Well, could they record covers of some of the songs they are already singing on Sunday and release them on Spotify, iTunes Music and other streaming platforms?
TikTok is rapidly dominating the social media market, particularly the younger users. Generation Z is obsessed with the app. It is now a primary platform of internet pop culture. TikTok is exploding compared to other social media apps. What it took Instagram 6 years to do, TikTok has managed to do in under three years.The average time Instagram users spend on the platform is about 29 minutes versus 52 minutes on TikTok. It costs exactly zero dollars to start a TikTok profile. The bonus is the fact there are very few churches currently on the platform, which will make your church stand out of the crowd.
2. Use what ya got
Each time you post something that glorifies God is another opportunity to redeem another click.
3. Have a hot take
4. Be the light at the end of the funnel
If someone cannot trust you with 60 seconds in the comfort of their own home, how can they trust you with 60 minutes at a location they’ve never been to?
Think about it…what is your website and social media funneling people to? If it’s only a 60 minute, in-person, weekly opportunity to visit a building, then we fear you are missing out on an opportunity to tap into the more than 2,600 times you could be helping them grow as a Christ follower and influencing them to join your in-person community. If someone cannot trust you with 60 seconds in the comfort of their own home, how can they trust you with 60 minutes at a location they’ve never been to? Earn the right to invite them weekly by giving them a place to grow daily. A church app can be the place you are interacting, engaging and discipling people from afar before you connect with them in person. Funnel them to a place of light where they could find true freedom and have the desires of their hearts fulfilled according to God’s will? Not to mention another place where your content can exist and can be shared.